Posted by: admin on: October 6, 2011
The Brand Story of Aesop
nbsp;nbsp;nbsp; The brand Aesop was created in Australia in 1987, whose name was derived from the Aesoprsquo;s Fables. Aesop launched an organic conception based on the natural planting skin care and combined the intellect life philosophy to nurse health inside and outside. It is a powerful brand in the beauty industry.
nbsp;nbsp;nbsp; Australia, which has been entitled as one of the clearest lands, holds the majority of exotic flowers and herbs as well as rare birds and monsters which are in danger. The native people have a strong sense of mission to protect the environment. The creator of Aesop Dennis Paphitis used to be a hairdresser, who always advocates that environment protection is equal to protecting oneself. So he thinks that it is better to use less chemical products.
nbsp;nbsp;nbsp; The organic herbal skin care products of Aesop hold a smell of local herbs, whose producing process is as interesting as brewing red wine. Because of the adoption of the fresh seasonable materials, the color and smell of the products is a bit different from the products in other brands, which makes it a special character. The plants used are always well-known, including candelabra aloes, green teas, roses, calendulas, lavenders and olives. However, the research and development, the testing as well as the production is in a strict accordance with the approval of the local organic herbal organizations all over the world. In addition to the natural planting materials, Aesop also does not reject artificially synthesized raw materials, like pnthenol and sodium lactate.
nbsp;nbsp;nbsp; There are many good products of Aesop, such as Primrose Facial Cleaning Masque, Resurrection Aromatique Hand Balm and Oil Free Facial Hydrating Serum. The cleaning masque can clean pore dirt and obstruent well. The hand balm is a classical product of Aesop, which is very popular among the people around the world. The oil free facial hydrating serum can be used for all kinds of skins.
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From sweet house, post The Brand Story of Aesop
October 7, 2011 at 8:03 am
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